What is Midlr?
Midlr lets your business talk to customers on WhatsApp from one shared place. Your whole team can answer chats, send campaigns, run bots and AI, and take orders, all on your own WhatsApp business number.
Midlr works with the WhatsApp Business Platform from Meta. You connect your business number once, and then everything happens inside Midlr.
What you can do with Midlr
The list below follows the order of the sidebar in the app. You may not see every item: some depend on your role and some on your plan. See Find your way around for why an item can be missing.
Home, numbers and reports
| In the sidebar | What it's for | Help |
|---|---|---|
| Home | Your start page: setup steps, today's numbers, your plan and news. | Create your account |
| Business Numbers | Connect and manage your WhatsApp business numbers. | Manage your numbers, Business profile, Messaging limits & quality |
| Analytics | Reports on messages, chats and your team. | Analytics & reports |
Customers
| In the sidebar | What it's for | Help |
|---|---|---|
| Chatting | The shared inbox. Read and answer every WhatsApp chat as a team. | Chatting (the inbox), Sending messages, Exporting chats |
| Team Chat | Chat privately with your colleagues. | Team chat |
| Calls | WhatsApp voice calls with customers. | Calls |
| Leads | Track sales opportunities from first message to closed deal. | Leads |
| Contacts | Everyone who has messaged you or who you have added. | Contacts |
| Phonebooks | Lists of contacts you upload, for example to send a campaign. | Phonebooks |
Messages
| In the sidebar | What it's for | Help |
|---|---|---|
| Templates | Pre-approved messages you need to start a conversation. | Templates |
| Campaigns | Send a template to many customers at once. | Campaigns |
| Schedules | Plan messages to go out later. | Schedules |
| SMS | Send plain text messages (SMS), not WhatsApp. | SMS |
Automation
| In the sidebar | What it's for | Help |
|---|---|---|
| Bot Factory | Build chatbots that answer customers automatically. | Bot Factory |
| AI Employees | Set up an AI assistant that chats with customers for you. | AI Employees, AI wallet |
| Forms | Forms that customers fill in inside WhatsApp. | Forms |
| Bookings | Let customers book appointments over WhatsApp. | Bookings |
Commerce
| In the sidebar | What it's for | Help |
|---|---|---|
| Catalogs | Show your products in WhatsApp. | Catalogs |
| Orders | See and manage orders customers place. | Orders |
| Media Library | Store images, videos and files to reuse in messages. | Media library |
Administration
| In the sidebar | What it's for | Help |
|---|---|---|
| Users | Add your team members. | Users |
| Roles | Decide what each person can see and do. | Roles & permissions |
| Groups | Organise your team into groups. | Groups |
| Labels | Tag chats and contacts. | Labels |
| Saved Messages | Ready-made replies your team can reuse. | Saved messages |
| Plans | See and change your Midlr plan. | Plans |
| Payments | Your payment history. | Payments |
Settings & Support
| In the sidebar | What it's for | Help |
|---|---|---|
| Account Settings | Your own profile, password, theme and notifications. | Account settings |
| Business Config | Business-wide settings, for example for leads and bookings. | Business Config |
| Tools | Reassign many chats or leads at once. | Tools (bulk reassign) |
| API & Integrations | Connect Midlr to your other systems. | API & integrations |
| Support Tickets | Ask the Midlr team for help. | Support tickets |
How to get started
- Create your account.
- Learn the WhatsApp basics: the 24-hour window, templates and messaging limits.
- Connect your WhatsApp number.
- Set up your business profile.
- Invite your team in Users.
- Get the mobile app to answer chats on the go.